Would you rather work on a boring client, with no money to do great work, or a top brand with tons of money, but work longer hours?

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Why do you need to work long hours for “Great Work.” The idea of longer hours equals great work is archaic and holds this industry back. How about work smarter do work that actually makes money for the client and have a life. Creative is only as good the results $ it produces. To many agencies fill their shelves with shinny awards that didn’t do shit for their clients’ business. Ultimately you will be remembered by the time you spend with family and friends. When you die an award won’t cry for you and it definitely won’t miss you.

likesmarthelpful

Longer hours for sure. Make great work. Make money. Win awards. Leave. Start own agency. Conquer the world

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Easily top brand. It gets old quickly when you go to work every day and do nothing

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Follow the money

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If you are in accounts you want big name and bucks. If you're creative you want the best work.

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CD1: that’s inaccurate

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All I care about is the work. If the long hours don't pay off, I call it and move on.

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