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Haha thanks fishes. Unfortunately, I was legitimately curious. Written so many damn many of them that I figured if a decision maker was looking at my book for a job they’d think “Love the work ... but CAN HE WRITE MANIFESTOS?!”
Whoops.
Not a copywriter, so forgive my ignorance, but would anyone be willing to explain why this is a bad thing? I’m interpreting a manifesto as brand positioning / storytelling, and those seem like valuable skills to demonstrate. I’m assuming by the resounding noes in this thread that I’m missing something. Genuinely curious.
SM1 - basically because the people making the hiring decisions - CDs, ECDs, whatever, could give a shit about manifestos - because they’re honestly one of the easiest things in he world to write, and don’t really show much of the creative thinking that said hirers are looking for. The goal of a manifesto is to lay out what the brand is about in clear and simple terms. The goal of a great creative portfolio is to show smart and unexpected ways to do the same thing. The approaches are fundamentally at odds.
Lol, no. Stick to one long and winding manifesto.
Nay so hard. I don't think anyone who's an actual fellow creative has ever been impressed with a written manifesto. Maybe if one of them become a print ad or an anthem :30 or something but definitely not just a page of them.
Absolutely not. In fact no manifestos anywhere in your book if you can help it (aside from produced manifesto spots, obviously.) We all hate them and only write them because it seems to sell work.
They say dress for the job you want...
I’ve never seen one that I liked
Nooooo!!!!
@ACD1 this makes total sense and seems so obvious now that you say it, thank you.
Fuckkkk no
OP is kidding so hard. Right? ...right?
But who writes manifestos? Was so sure this post was a joke and now I’m questioning everything. Are y’all talking about DR “letters”?
For real
Nay. Just show off your actual writing (jokes, writing projects, etc)
I had one interview once where a recruiter literally asked me why i didn’t have any manifestos in my portfolio
👍🏻