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Many #machinelearning algorithms, whether supervised or unsupervised, make use of distance measures.
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Study: https://towardsdatascience.com/9-distance-measures-in-data-science-918109d069fa
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I'd do a "client appreciation dinner" client comes, and if they bring a friend (non-client) youll pay for the bill or something. during that dinner, talk about some financial planning for 30 mins, and enjoy the rest of the night.Have some giveaways, ipad, iphone, or something, make people 1 dollar a ticket, but all proceeds go to charity or something. just thinking outloud
Lots of white glove dinners. Best clients, best friends, best restaurants in town. Talk very little business. In fact only talk business if the client or their friends bring it up. I'm convinced that we don't give our clients enough opportunities to introduce their friends and family to us. We spend a lot of time talking about their personal finances, but we rarely get into their inner circle. Those are the people we want to get introduced to. The people they go out to dinner with. The people they vacation with. Golf with. Shop with. Just hang out with. I'm going to test this theory over the next year or so. I hope to be able to report that I'm right. And that I've got 20 new $500k to $1 mil households.
I'd use it to go on a diversification trip to Tahiti.
I would never, ever tell a client that their "price of admission" is to bring a friend or something equally grotesque. It's either an appreciation event or it's not. But you don't "force" good clients to bring someone. Sure, you can "encourage" and welcome it, but to make them feel some sort of obligation to do it is just bizarre.
Are you doing a seminar about offering people 0% interest investments? You may want to change your topic!