You’re the lead team on a campaign. The campaign is yours. Another team helps on extensions and activations. After they develop one, you get brought on to help see it through. Do you still put it in your book?

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Posting as :
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You are currently posting as works at

Everyone who worked on it will put it in their books if they want to.

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Which is fine I think everybody who worked on it has a right to

helpful

I already know what my answer is actually I don’t even know why I’m asking y’all haha

Yep

Absolutely

Yes, but if the other team puts your videos and stuff they didn’t touch in their book… that’s a no no.

Anything that is the result of your idea, your campaign, your direction, your words and pictures goes into your book of it's good. So if you have a big idea campaign that gives birth to a cool activation idea that a team member comes up with that plays off your campaign, that's yours too.

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As a freelancer, I wrote a tagline that won a pitch and was used by the agency’s internal team to develop tv and print. Of course I show the whole resulting campaign but make it clear where my contribution ended.

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Thank you Gerry!

Post Photo
likefunnyupliftingsmarthelpful

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