Zellers is coming back. It’s official in a big way with this hire from Loblaws. Still unknown wether it will be online only or physical, pop-up or store-in-store, but The Bay must have figured out the trademark issues and the Burlington test last fall? In 3-6 months, welcome to what may potentially be the most coveted and covered advertising RFP in Canada in the past 10 yrs… to a full generation (or two?) of agency peeps - that legit may have no idea. I just hope they bring back The Skillet. 😊

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likefunny
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Thanks for the update Shelley.

funnylikesmart

"iconic, purpose driven, digital first brand"
??????????
Ok..

likefunny

“I am a purpose”

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likefunny

I think they think people miss Zellers. I am not sure why they think that.

likefunny

Yeah… the bay is kinda lost anyway. Last time I worked for them they described themselves as ´digital first store like Wealthsimple’ (not even joking)

likefunny

Their online store analytics ain't great either.

I’ll wait for the Dollarama rfp

like

Who….cares?

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John st.’s work on zellers 10 years ago was the only iconic marketing that brand has done. I’m old enough to remember.

likefunny

What’s a Zellers?

I doubt there will be an RFP, it will all be done in-house.

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