Zellers is coming back. It’s official in a big way with this hire from Loblaws. Still unknown wether it will be online only or physical, pop-up or store-in-store, but The Bay must have figured out the trademark issues and the Burlington test last fall? In 3-6 months, welcome to what may potentially be the most coveted and covered advertising RFP in Canada in the past 10 yrs… to a full generation (or two?) of agency peeps - that legit may have no idea. I just hope they bring back The Skillet. 😊

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likefunny
Posting as :
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Thanks for the update Shelley.

funnylikesmart

"iconic, purpose driven, digital first brand"
??????????
Ok..

likefunny

“I am a purpose”

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likefunny

I think they think people miss Zellers. I am not sure why they think that.

likefunny

Yeah… the bay is kinda lost anyway. Last time I worked for them they described themselves as ´digital first store like Wealthsimple’ (not even joking)

likefunny

Their online store analytics ain't great either.

I’ll wait for the Dollarama rfp

like

Who….cares?

like

John st.’s work on zellers 10 years ago was the only iconic marketing that brand has done. I’m old enough to remember.

likefunny

What’s a Zellers?

I doubt there will be an RFP, it will all be done in-house.

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