My 2023 media budget was just rejected and I was told I need to cut 20-30%...but our growth goals are 10-15% next year...not sure how upper management thinks we are going to do that without advertising...

like
Posting as :
works at
You are currently posting as works at

All-in on Search, bro/a!

like

Way too many unknown variables to give any sensical response here. The media lever that most reliably contributes to growth is eSOV for many categories, so you may be at the mercy of competitor budgets a bit. Finding efficiency with OLV inventory is possible if you'd planned on using TV or CTV and moving more dollars into Meta platforms can be efficient than other channels if your audience exists at scale there.

like

Do you work with an agency or all in-house? Either way, talk with your partners about more efficient channels for engaging your audience. There may be options for new channels or new networks that are as impactful but lower CPMs. Maybe there are opportunities for better optimization or frequency capping.

I'd have a discussion about realistic goal setting. Beyond that I would look to invest in mid/lower funnel tactics and know that you are going to have to be really vigilant in not only optimization, but suppression tactics

Related Posts

How to negotiate bonus when an offer comes in only at 10% higher? Should I negotiate or just take the offer?

like

Advice for Deloitte case study interview? Have one for public sector at Consultant level

like

I got selected Htc global service with 25 lpa, birlasoft with 22 lpa and ibm with 16 lpa.
Which is the best company between these 3 companies? Getting confusion.

like

Does anyone have question suggestions for a final interview with skip level boss? Big picture, vision for the role + team, growth strategy type questions! Thanks :)

like

I currently work in IT Audit at Deloitte and have a degree in Management Information Systems. I'm looking to transition into a cyber security role either with or outside of the firm. Anyone have experience doing this and have any tips or ideas? Or have any tips on some certifications I could get that would make me more desirable?

like

Larsen & Toubro Infotech Declined offer on call and doj mentioned in offer Letter was yesterday. March 9
Now today got BGV email and have been asked to send signed Letter of Authorization so that BGV can be started.
Should i jus ignore or do something about it?
Would it create issue for me to join other organisation i am planning to join next week?

TIA

Larsen & Toubro Infotech

like

Celebrating the end of the week and passing my AWS cert exam with something really special: Octomore 06.1. It’s like Lagavulin 16 and Oban 14 got together and had a lovechild that’s rambunctious and gregarious. I love it, too bad the bottle is almost empty.

Post Photo
like

My older sister is an extremely talented woman. She knows everything brand design, graphic design and ideation. The list goes on with what she can do and it is all self taught. She’s on the job hunt looking for something flexible while she’s working at a nonprofit. I want to encourage her to do design but I’m unsure of how to actively help without over stepping?

like

I really wanna work with/consult for biotech startups ☹️ Struggling to make the right connections and making people want to want me. Infact struggling to find those startups at all. What to do?

like

Larsen & Toubro Infotech Hi guys,
This question is to those who resigned recently.

Is it mandatory to submit investment proof( Form C) while leaving LTI?
I have one more month to exit and I see they have enabled window for Clearance and Form C.

Please let me know if anyone have idea. Larsen & Toubro Infotech

like

Is bgv closed before joining LTI.
What are the things in BGV closed before joining and after after joining.

like

Larsen & Toubro Infotech Can you please comment whose joining is in December at LTI? Larsen & Toubro Infotech

like

One EY Recruiter told me that the bonuses for senior are between 10 to 20 percent and last years avg was 17%. Can someone confirm? These numbers seems very high for PA.

like

EY, GT or RSM (Senior Position in Dallas) and why?

likehelpful

Hey Fishes Looking out for a job change and came across vacancies at Deloitte India as per my profile and experience. Can someone kindly help me with the referral. That'll be great help. Have been trying from a long time to switch but nothing fruitful yet. Your referral might make the job hunt a bit easier so kindly help. Yoe: 3.3 Profile: SAP SD associate consultant Immediate joiner
Deloitte India
Thanks in advance for your help.

like

Looking to hire a boutique social media agency who has expertise in helping launch a CPG home cleaning product. Would need support primarily on social platforms. Ideally, the firm would also be able to create content and help determine who the target market is through data tracking and analytics. Any ideas?

like

Had my 2nd interview with the hiring manager this past Friday & sent a thank you shortly after. It's now Tuesday (for those who see this on another day). At the end of the interview he said they've had other people who were interested but only one other person besides me were they considering. Said he would talk to his team and possibly have me fly out to meet in person. How long should I wait to follow up without seeming pushy? Also welcome any other tips to separate me from other candidate.

What is the percentage annual appraisal hike given for CTC of 32 to 35 LPA at TCS? Grade: C3B

likefunny

Any Jr Ads out there looking to make a change/find a job and want to team up? I'm trying to apply as a team.

Additional Posts in Media Wizards

Hi media wizards, I'm working for a small wine and spirits startup. We want to test out IG, Spotify (we have a recorded audio ad) and possibly fb or pinterest. Looking for some help on budget benchmarks for small bands in our industry. Our range is only about 8-10k a month, wondering how much more others are spending? Thanks

like

Media is by far my biggest weakness. Planning a transition over to client side in the next 1-2 years. What are the best resources (other than incessantly bothering my over taxed media team) to gain lower mid-tier knowledge. Really looking to develop a strong BS meter and ask intelligent questions in the future.

like

I don't do social. What is the point of showing views on a promoted post?

Post Photo

Almost everyday a different salesperson emails “Hi, my name is X and I represent Y. I want to come in to meet with you. Are these times good for you?” Does that email ever work on you?

likefunny

Media buying burn out. Is strategy any easier?

like

Anyone have a good OTT vendor you have used and like their capabilities all the way through-targeting, delivery, reporting?
Been using Hulu mostly but need to branch out. Have to use managed service.

like

Anyone seeing big declines in FB/Insta performance? Across several clients we’re seeing CTRs or other ad engagements dip starting in July.

like

Whelp, GroupM just suspended 401K matching, from May 1st till the end of the year...

Post Photo
like

Thoughts on Pathmatics?

Can it actually provide media spend? Are all brands in there or do you have to request to get brands in, etc?

like

Anyone have visibility into Publicis’ programmatic practice? Where they hide their extra fees, etc even though they claim to be transparent?

like

Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

like

What's the shiny new toy you're impressing clients with this month?

like

Shout out to our Activation teams working incredibly hard to try to fix TV schedules, pause digital buys, and cancel as quickly as you can. We support and appreciate you!!!!

like

Midsize pharma media agency is hiring a few digital media supervisors, sr. AE, and some digital strategist/planner positions. NYC

DM if interested!

What kind of careers do people usually pursue after working in media planning?

like

Hi folks! Has anyone worked at rain the growth agency? Good? Bad? Appreciate it.

like

What shop is considered the most prestigious for digital media buying and planning? Complex question, there may not be just one answer, but which shops are turning heads?

like

How much does a multi-touch attribution partner cost? What is the pricing model? I.e live ramp, neustar, etc.

How did we ever allow Facebook and Google to grade their own homework? It’s super weird, right?

like

Looking to make a jump. SVP/EVP media agency/client side. 20+ years experience in planning, buying, partnerships, content. NYC or North Jersey
Know any client side recruiters or good agencies looking?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal