I’m looking at a promotion to strategy director next year, but my ECD recently approached me about if I’d consider giving copywriting a shot—wouldn’t take a paycut, come in at mid level, get partnered with strong art directors. I’m at a great creative shop and flattered leadership thinks I could do it, but also a little terrified I’d be dead weight without a book, production experience, etc. Anyone make a similar transition, or have perspective on the pros and cons?

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I think you should give it a shot! You can always go back to strategy world. And be a better one for it after spending some time copywriting. If it turns out you love copywriting, you will have more career options within and out of agencies.

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Try it. Put together a book for a year. If you don’t love it, go back to Strat. Congrats, OP…Double Threat!💅🏼

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No. Don’t take the pay cut. Especially not for a role that ai is coming for. Counter with a creative role at your level and values your strategic insight and approach. Just search fishbowl on hard a copy job is to find right now. Try to get into more creative role and welcomed into the team but don’t take a pay cut. And don’t undermine your value to a creative team. They should account for it.

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Ah, my bad. I read that wrong. Opinion changed. Do it.

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Do it!

This is such a great opportunity! They must see something in your writing and ideation chops and once that comes to life, you can build out your book in no time.

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