Digital Media Buying

My dev team is a little lost on installing conversions API and the forums and documentation has led them down a rabbit hole. We keep getting a server error but the code is an exact mimic of the exampl… more

What percentage of ad spend does your agency charge as a fee? Mine just went to 49%, which seems outrageously high.

Thinking of exiting out from media strategy planning for analytics or programmatic, have anyone done that before? which area could be a bridge to move at the client side? Any advise or experience will… more

I’m running paid media campaigns for a SaaS company with heavy competition in the space. Prior to my arrival they were wasting money on FB ads. With iOS 14.5 here i pitched the idea of switching budge… more

This might be a dumb question, but I’m relatively new to marketing and trying to learn about different types of agencies. Are media agencies involved in the creative process at all or it’s literally j… more

Anyone switched from Media strategy to Programmatic or Analytics? What are the cons? How was the change overall day-to-day routine? I’d appreciate any advices and experiences. Thank you 🙏

If any of you are working on Ocean Spray, your OLA has a major ad collision problem today. I literally never buy Ocean Spray nor have I visited the website and almost every banner on the web for me to… more

Anyone have experience with sem casting? This whole "rooftops" pitch has me a bit suspicious of their legitimacy

Has anyone have any experience with MIQ? I'm interviewing for their associate trading role. How's the upward mobility there?

Seems to be that the job market is heating up for media buyer. Anyone else have recruiters sliding into LinkedIn DMs?

HIRING! Fully remote, temp to perm media planner/buyer to join my team ASAP. 6 month contract to start. Looking for experience across programmatic, native, video and social (specially LinkedIn). Must… more

What is your agency’s bonus structure (or lack there of?)

Programmatic Buyers, where are you? Where is your most desirable job offer from, in-house or agency? Why?

What's the best way to connect (and stand out) with media buyers?

Thoughts on branded search incrementality? In what scenarios do you see it helping the bottom line vs not? Is. Competition, etc.

Does DV360 Public Inventory use first price or 2nd price auction?

Has anyone ever tried to use flashtalking in DV 360 with autobid activated? DV 360 is not recognizing our conversions in our tags but instead attributing to a second set of ghost tags. Now the DSP is … more

Started a new job in December and a recruiter from another agency just reach out. Want to keep channels open for the future but think it would look bad to move jobs such a short time. Should I take th… more

How do you determine how many accounts a person on your team can manage? I’m trying to figure out what’s realistic and how many people to staff to certain accounts.

What's your best jargon free explanation of the death of the third party cookie or better yet what's next for advertisers?

What's working at The Trade Desk NYC like?

Anyone have any experience with ICON the corporate bartering company in context of media buying?

Anyone here completed a data analytics/science course ? Do you find that it has helped you in your career ?

I have a Facebook ad account that gets targeted will the fraud orders consistently. It almost always registers as a $9,999 purchase conversion value and throws our results out of whack. However, when … more

I am trying to find a good solution to create custom end cards for a video for about 1200 clients without having a resource touch each end card. Does anyone have a good tool that merges csv data to cr… more

How will ad servers support 3P tags in a cookieless world...?

Can Pandora audio ads have multiple speakers? Their script template only has the option to add one voice actor. Anybody know how to approach this if I have a script with two voice actors?

Does anyone work at Eightbar? Any insight into company culture?

Are you able to run ads from partnered influencer content on TikTok (like Branded Ads on FB)? If not how do you go about putting paid behind TikTok influencer content?

Looking for contractor/freelancers in paid media (planning + buying across social and search channels. Lots of performance marketing/conversion based KPIs driving ROAS/user acquisition) ~10-15 hrs a … more

Anyone have insight into the iProspect team in LA and their Social team? Currently interviewing there. Thanks I’m advance!

Any media buyers in paid social/search looking for side gigs/hustles? Looking to hire freelancers/contractors: - Facebook/Instagram Ads - Google Ads/UAC — Also looking for a Senior Performance Mark… more

I’m curious to hear how agencies are structuring their media fees (10%? 15%? 20%!? of spend) Any performance bonus structures? Would love context too. Platforms you’re responsible for? (Fb only? Googl… more

What are the best dashboards for data aggregation across all digital including walled gardens? Best dashboard for holistic campaign reporting and data visualization?

What rates is everyone charging for social?

What are peoples favorite DSPs for small/medium sized agencies?

Does anyone have a good media plan template for Facebook ads (full funnel)?