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Hello everyone, I am Data Engineer with skills on Azure and am holding couple of offers KPMG Digital Lighthouse as Consultant : 12.5 LPA fixed +20% variable +1.25L bonus Tiger Analytics as SE : 14.5 fixed YOE : 4.1 years Can you please help me with which is better in terms of growth and WLB with your insights ? Tata Consultancy KPMG India Tiger Analytics KPMG Deloitte EY
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I wouldn’t. Here’s my hot take:
- like the first reply above me, operations at Big Agencies are often siloed. (Ex. Planning vs. Buying when in reality the world moves so much faster than this). This means that career opportunities or lateral moves are more challenging because candidates lack “peripheral” skills or require training to work in more adaptive environments. You are more valuable working in smaller environments if you ever want to go in house or take a bigger leadership role in the future.
Imagine the interview: “at my [smaller agency,] we didn’t have distant separate divisions for data analytics, performance media, brand media, AdOps, etc. so I had to adapt and do a lot independently or in creative ways. It made me a better marketer.”
- Rather than looking at Big Agencies, look at firms in a growth mode, working to make a name (applying for awards and things like this). That’s where you’ll get interesting opportunities. (DM me I know some!) also look at firms who want to make an investment in YOU like encouraging thought leadership and public facing opportunities.
- Big Agency advancement is hierarchical and sometimes political and sometimes random (big account win in a given city = cash cow for backwater offices…). If you want to grow skills, find places that will give you opportunities to take on new/weird tasks. That’s where growth happens. 📈💫
I’ll definitely echo that YES, doing more than your job description is almost by default part of the job description. 100% accurate. I just have felt very very frustrated working at and with big agencies because of departmental structures and left hand v right hand gaffes. Oh and politics are universal that’s true. I’ve just felt it more so at bigger firms because we tend to talk trash or build resentments at groups (departments, processes, etc.) when they feel opaque or distant. Smaller firms have politics obv., but I just feel it’s easier to navigate or at least understand when the orgs are smaller and sometimes “flatter”.
LOL
I'm assuming this reaction means to avoid larger agencies. Can you expand on your answer with your experience?
What are you looking to do? Planning or buying?
I worked at both. I started at a tiny one and moved to a larger one. Here’s my experience.
A larger agency will be super structured. What it means is that you will grow your skills more in-depth, but only in the discipline you choose (planning or buying or analytics or …). You will have more tools, resources, trainings, peer expertise, etc. It will teach you to speak for planning more professionally. What it also means is that there won’t be room to stick your nose in other departments and “help out” with buying while being on the planning team. Additionally, you will be very much stuck to your role and its responsibilities. You won’t have the same importance as a (hypothetical) planner at a larger agency as you would’ve at a tiny shop.
I left a small agency specifically to understand my role and the industry better. I wouldn’t go back to a small agency, maybe I’d try midsize. But if you do enjoy chaos, learning skills across planning buying analytics social programmatic AdOps all at once, then I suggest sticking to smaller companies.
To your question, I’d say Publicis has pretty good reputation across these points. WLB will always vary by team. Leadership is gonna suck everywhere, it’s all corrupt and unpredictable, but identify what matters to you the most (transparency? Diversity?) and search for these keywords when reading reviews on Glassdoor. I’d say Omnicom agencies pay the lowest. WPP varies wildly, Publicis is meh. Hope you find what you’re looking for!