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What you mean?
What should be the deciding factor for choosing another dsp
Like when does an agency decide to sign a contract for DV360 vs. Google Ads? Are you client side or agency?
Why would you shift out of DV360 if that where all your conversions are coming from? Would consider adding another DSP based on features, DSP fees, audience data, and scale. However, there are adjustments you can make to your campaigns if you’re running into issues with scale that I would consider first. Most DSPs are going to have access to largely the same inventory. It’s possible adding another DSP would be way more trouble than it’s worth.
help us with your thoughts!!
Client side.