I’m a media supervisor 3 months into being unemployed. A lot of the reasons jobs keep overlooking me/moving with other candidates is because they have hands-on-keyboard experience with paid social/programmatic buying platforms. While my strength lies in planning + strategy what can I do to fight the lack of activation experience?

I’m looking to getting a media buying certificate with Meta but it’s $150 and just a test not real life practice. Does that certificate even matter to hiring manager?

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Yes nothing beats actual experience but blueprint does help as well as TikTok and Trade Desk.

For blueprint you can take all the courses and the practice test but you don’t have to actually get the certification, you can say you passed all of the them.

But $150 is an investment for your career.

Also if you can swing it financially, I would consider lower level or lower paying roles either agency side or if brand side then smaller brands.

If you can take the hit financially for 1-2 years but actually get hands on experience, I think it’s worth it.

I broke into this industry as a second career and I had to start at the bottom and work my way up, and for me it motivated me to work hard to “catch up”

And paid social is easier and quicker to learn and pick up than programmatically.

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Do you know of any agencies that are hiring entry-level? I want to get into the industry and am willing to start at the bottom and put in the work to learn

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Take a lower paying role that gives you the experience that you need, then level back up fast.

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