Digital Media Buying
How are e-commerce/performance media planning career prospects at client/agency sides? Are there any tough KPIs/goals to meet? Thinking to switch from brand media planning. I’d appreciate any insights
Thoughts about how to charge for in-house programmatic / trade desk? Do you charge commission or more dynamic cpm? Resources and benefits are substantial and not recouped by our current structure.
Got a client who’s asked for a POV on how covid-19 will affect buys across ALL verticals & channels. Of course it’s urgent. Can we please share what our companies are saying? Teamwork time, folks.
Does anyone have a POC at TikTok regarding gaining access to their self-serve paid Ads platform? Anyone having trouble gaining access to it?
What certifications does everyone in this space have? Which are table stakes and which really set you apart? Currently freelance doing paid search/eCommerce/social media.
Has anyone made the move from working at an agency to working as a contractor? What was that like? Struggles? Perks? I'm determined to work for myself at some point and would appreciate insight.
Media folks with families who moved to Chicago/burbs or to any other city from NYC/Burbs, how is the living,job market,growth,overall difference vs. NY? I’m planning to relocate. Appreciate responses🙏
When is a content marketing strategy a content marketing strategy? (And not some other kind of strategy)
How do you survive in this industry? Does anyone genuinely LOVE their job? I mean I love free shit and food but it gets old.
Joined a company about 6 months ago. We just moved offices and the new office reminds me of every 90’s office movie. It’s making me miserable to spend time in this space. Is my misery valid?
How many of you are adapting to learnings from behavioral economics, psychology or other choice theories in your media plans? Or is your org still just focusing primarily on how media is purchased?
I’m curious to know what is the latest digital innovation (format/vendor/tactic) that regularly makes it onto your media plans? Or that you think works well & is underrated? (Any campaign objective)