Digital Media Buying

4494 members
A bowl for digital media buyers and programmatic people.

Lol who did this?

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Joined a company about 6 months ago. We just moved offices and the new office reminds me of every 90’s office movie. It’s making me miserable to spend time in this space. Is my misery valid?

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How many of you are adapting to learnings from behavioral economics, psychology or other choice theories in your media plans? Or is your org still just focusing primarily on how media is purchased?

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I’m curious to know what is the latest digital innovation (format/vendor/tactic) that regularly makes it onto your media plans? Or that you think works well & is underrated? (Any campaign objective)

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Eyeview is dead. What’s the future of similar platforms like Innovid and SundaySky?

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Being asked by multiple parties on how to best serve paid social so that it can be better tracked by 3rd party analytics /attribution tools. Having discussions around serving via DCM. Thoughts?

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What are your favorite sites for keeping up with digital media/industry news? Looking to create a comprehensive personal RSS feed and don't just want to stick to the basics (AdAge, AdWeek, etc).

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Yeah so my title says “integrated” but my current (new) job is expecting me to do broadcasting...I’ve never planned broadcasting...got any tips?

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Question for folks on the biddable side (paid search, social, programmatic): how are your teams structured? Are buyers aligned by channel, client, campaign? What does leadership look like?

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What career options are there for someone wanting to leave that agency social/display life? What type of keywords are best to use when searching on a site like Indeed?

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Looking for the Best media agencies/performance marketing agencies in the Bay Area to consider?

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Looking for a digital strategist contractor that can produce pitch proposals, jump on the team as needed for presentations, and help identify appropriate channels and execution hurdles. Message me!

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Not to be skeptical, but am I right to immediately have concerns about any vendor with an office in Bentonville?

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Good geo targeting vendors??

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Hi 👋 I’m new to the LA area and looking for good networking events. Any places I should look into? Thank you in advanced!

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Would anyone be free for a call to clarify some performance marketing concepts? I feel like I let my team down by not being able to guide them better in how to optimize performance campaigns.

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As a student researching advertising technology , what AdTech programs are organizations currently using and what features of these products are essential to your everyday life?

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Digital Agency Expo is on now!

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What % do you guys charge a partner to advertise on social using your handle/ad account? Is a 100% markup fee plus an "agency" like fee for maintenance of 15% too aggressive?

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