Media Wizards

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Work in Media? Let's chat here!

Looking for a SaaS solution to measure and track ROI of digital media spend for a startup on a startup budget. Had a call with Salesforce and it looked ok. What are you all using and what do you like … more

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How about a big screw you to Hulu for overbooking their Q4 inventory for the second year in a row. What a garbage partner - they’ll never be considered for another plan by me

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How often do you guys feel that you’re playing messenger between two parties and would be better off looping everybody onto the same thread? Feel like this has been happening often to me lately and wa… more

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What do you think has a better career path: digital investment or planning/strategy?

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Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a… more

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What are best practices around frequency capping? How often do you think a viewer should see a video ad for it to “stick” but not be annoying ?

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Anyone have a contact at Adobe for OTT / advanced TV?

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I realize this requires a nuanced answer, but trying to get a general idea of what is normal elsewhere. When starting a Media-only SOW for a new client, what is the general guideline you use as % of … more

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Team structure question: at your your agency / media firm, what’s the title of the clients go-to person? Account Manager? Media Planner/Buyer? Director? Who is getting the client in their DMs??

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For spot market broadcast buyers, are you seeing rates increase yet from the drop in March? Especially radio rates

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What do people like about media planning? Can planning skills transfer to other areas of the industry? Account? Creative?

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Most teams I work with have heinous decks. Why can the rest of advertising put together cohesive visuals, but media slides look like a 5th grader's school project?

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What are our thoughts on billing for digital ad spend. Does your agency pre-bill? Or no?

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I’m moving from a buyer role to a planner role in the next few weeks does anyone have any advice?

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Anyone aware of a rep firm for spot market, local TV news? How do I aggregate buying that across US?

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Investment teams (social/search/digital) or account / comms planning teams? Which do you think provide better career outlooks ?

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Anyone here successful pivot out of agency life into a freelance media/marketing consultant? If so, what’s your story? How long until you made your old salary while freelancing?

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Anyone use HudsonMX? How does it compare to MediaOcean?

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Has anyone used StitcherAds?

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Working on a regional, awareness-based digital campaign that would need to leverage app-based data. Any recommendations for partners to possibly run with?

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Anybody have influencer marketing tools they'd recommend? Mistakes they've learned from? Best practices? Im doing my first campaign and would love your wisdom!

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Any experience with a B2B vendor 6 Sense? Slightly sketchy business practices, but can't learn too much since the relationship is owned by the client. Haven't been able to get a contact/meetin… more

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Trump campaign running ads on trump interpreter videos......bold strategy cotton

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Anyone ever work with Izea? Good, bad? If they deliver what they claim that would be great. Dealing directly with influencers is a lot of work

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To the team at DDB Chicago that won the US Army recruitment account by ploying 13 year olds playing war games on Twitch with fake gaming equipment giveaways...

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Reps who cold email with a link to their calendar to set up my own meeting with them...don’t deserve rights

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For addressable, live-linear TV, who are your favorite partners?

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Do PMPs work for super niche audiences? It’s been a couple of years since I ran one. Any thoughts?

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Anyone seeing big declines in FB/Insta performance? Across several clients we’re seeing CTRs or other ad engagements dip starting in July.

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What would you say is the most important skill to being successful in media

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I’m very early in my career but I really want to leave media. I love film and television but I don’t think I’m cut out for it (I’ve been on a toxic team for the past year and it has me doubting myself… more

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Does anyone use a standalone market planning and geographic visualization tool that isn’t Tableau that they would recommend?

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What is your favorite native platform for buying on behalf of campaigns that need to back in to a conversion (sale or lead) KPI and why? What is your least favorite and why?

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Media is by far my biggest weakness. Planning a transition over to client side in the next 1-2 years. What are the best resources (other than incessantly bothering my over taxed media team) to gain lo… more

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What would you say are the most strategic aspects of media planning/buying ?

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What's your percentage of time spent on media buying/execution versus strategy and planning? Please share if you're a small agency or holding company for context.

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Looking for training courses or similar on linear TV planning & buying. Any resources out there that go a little deeper than the basics?

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Hey Media friends, I just transitioned to a new account and have a few new associates on the team. I’ve noticed when we are on partner calls they tend to be quiet and unsure of questions to ask. I kno… more

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Considering a move from global large media agency to small regional full service digital agency where I’d be responsible for media department/team. Anyone make that jump or have perspective?

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Not an expert in OOH, but does programmatic OOH have any potential?

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