Been at my agency for 9 years, started as media coordinator & am now senior buyer. It’s time to move on but I have little Google ads buying experience. I’ve been on the traditional & digital side (minus search) & almost every posting asks for it. been begging my agency to train me on bc I knew it would come up in my eventual search & am now feeling trapped. I’ve been trying to find remote jobs to avoid relocation (in a mid size market) but I don’t know what to do at this point. Any suggestions

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Google has a course online and certification - it’s pretty easy and should show you the ropes.

I’m a social lead but I’ve cross trained myself on SEM and YouTube buying. If they want someone with 10 years of SEM experience you won’t match up but it seems like most job postings just want you to know the basics and be able to ramp.

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Some ideas below:
- Google skillshop is a free online course with certification issued by Google. Great place to start. Here you can build the foundation.

- Shadow a team who has clients on Google Ads. Ask your manager to find a team that has clients on the platform you are interested in learning. Then schedule a 30 min weekly call with that team to shadow them doing trafficking, troubleshooting, optimizations, etc.
Here you can learn more about platform nuances and traders tips

- Learn by doing. Volunteer at other teams to help with weekly platform pulse checks ( pacing, optimizations, performance reporting etc). Here you can build confidence by actually doing tasks and get more comfortable with the platform

- if your company has a dedicated teams/Slack channel for Google Ads, ask your manager to add you there so you are in the loop with news/updates and have visibility into commonly asked Q&As

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Do you have clients?

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