Is there any agency out there other than Empower Media that uses the CEO’s face as the company’s main branding element across all platforms?

What is the obsession and appeal for MBB among MBA grads? Is it really that amazing - from afar it seems like it may be romanticized (maybe not the right word) among applicants. I know it’s way better than the work I do now, so I’m not knocking MBB at all. It’s super impressive. Maybe a better way to phrase it is that MBA applicants seem to have a fairy tale view of consulting as a whole. I get the impression that people think a job in consulting is a magic ticket anywhere

Hi everyone,
I was doing a brief overview of GMAT math, and I feel like I need to start studying math from ground 0. Can anyone provide and advice from personal experience, or from that of a friend? My goal is to get into a t-20 MBA program. Thank you in advance! Happy holidays

What do you guys think about municipal finance

Monday Wordle 331 5/6

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How do you know your value? Throughout my 10 yrs of being in a professional setting, I've had colleagues from various places of employment say, I don't think you know your worth. You're under valued, etc. What exercises/tools have helped you realize your worth and effectively advocate for it? TIA!

I am interested in getting the AWS Cloud Practitioner cert (foundational). I’m tech-savvy, but have not been involved in Cloud work. Any idea on how difficult the exam is?

Anyone in printers row know of good gyms around ~$50? Looking to avoid LA Fitness at SouthGate or XSport (reviews seem to agree - they are a mess). FFC is just not in the cards rn.

Do you think that we're looking at another lockdown soon?

Any one here at HIMSS this week? Anything exciting to look out for?

What's the best 529plan? Heard Vanguard Nevada plan is popular due to low fee, or NY state one gives tax benefits upto $10k (but not sure if it matters for NJ residents working in NYC). What's the criteria for deciding 529?

Feeling so meh lately about what the meaning of life is. Am I just supposed to wake up, try to workout, work forever, try to eat healthy and try to budget/save in my personal life. feeling very....

Any job opening for selenium Webdriver, Java, Maven, Cucumber, BDD framework. Need to get interview call.

Travel noob question. Is status on AA or DL more valuable. Doing a DCA-ATL run for a deployment. AA is bigger in DCA. DL has more ATL flights and more alt travel options. Which FF program is better?

Have a connection through Salt Lake City on Thursday. How well does the airport perform during snow showers? How much delay should I mentally prepare for?

MLS or CLS what the catch to travel? What are your pros and cons ?! Who do you travel thru?

How much does a multi-touch attribution partner cost? What is the pricing model? I.e live ramp, neustar, etc.

Anyone ever work with Advantage? Agency recently onboarded the tool and hoping to see how other agencies have worked with this as we’re running into some issues.

Hi everyone, I am getting ready for a job interview, and need to create a media plan. I was hoping someone can help me with the next task: basically, I need to create inventory recommendation based on past performance. What I am very confused about is that they gave me Booked Impressions (=4M), but in the task it says I should assume there is unlimited inventory. Am I supposed to use this 4M only to calculate spend, ROAS, etc., but can actually have unlimited allocated impressions? Thank you!

How did we ever allow Facebook and Google to grade their own homework? It’s super weird, right?

Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

What’s so compelling about the sales side that makes agency people move?

What’s the difference between being Google Ads Search certified and Google AdWords certified?

Any media folks want to make an easy $100? (Ctd.)

Experience with keeping the account once your client gets acquired? Does the account get moved to the bigger company’s agency?

Is it possible to have video ads that drives clicks? Can you please share some links as well? Trying to figure out what videos are good for DR, thanks!

Media just doesn’t seem fun anymore.
Please talk me off the ledge

Anyone seeing big declines in FB/Insta performance? Across several clients we’re seeing CTRs or other ad engagements dip starting in July.

Anyone have any luck going client side? What are your tips/successes when approaching the transition?

I took consumer behavior classes in school and I’ve seen bits and pieces of it in my job as a media planner, but I want to do it full time. What career opportunities exist for consumer behavior?

Any thoughts on initiative agency in Los Angeles?

Hey all, I have a brand who out of left field has expressed interest in using Instagram to target HCPs. Any examples or research to share that indicates Instagram makes sense strategically ?

Anyone ever worked with Pulse Point? Honest thoughts?

What's the shiny new toy you're impressing clients with this month?