What’s the take on Retail Media here?

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Former hold co media employee here. It became a huge focus in 2023 when we started a dedicated practice to serve our many CPG clients. Then we acquired a retail media agency to support the continued growth. Now I work for one of the biggest beverage companies in the world. Retail and commerce media are massive investments for us and extremely important to our mix. Here it’s grown every year since 2020.

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