Let's say you're an average CD with a very average portfolio. You're very self aware of your mediocrity. What levers do you pull to get into a great agency?

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Three years ago, you just apply lol. Now you start a fence company or get a nursing degree.

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You just need one banger to sway the tides sometimes. I’d spend the next six months trying to sell a proactive idea that carries you to your next place

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Freelance has gotten me in the door at some top shops with an average portfolio.

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Let's hope you're good in front of clients. I've lost count of ECDs I've met who have got where they are because they sound like they know what they're talking about in front of clients (and account managers).

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The key is not the work. It’s all about how you present it.

You work at BBDO and want to work in a “great agency”? I’m curious which kind of agency you’re referring to.

Fair enough. I just haven’t heard great things as of late.

If you’re an average CD, out of curiosity, what are you thinking you’re going to achieve by getting into a great agency?

I should clarify, this is less a hypothetical about myself, more a question about the people I am seeing getting hired in this tight market with lackluster portfolios.

Lots of great agencies also have “keep the lights on clients” that pay for all that creative freedom. Often they’ll hire some mid pack creatives to help keep the great ones free to make random awards projects.

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Do some soul searching and find another industry

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