I kinda hate full team brainstorming but my new agency loves brainstorm activities and having account service in every session. Any fun activities you all like that I can rotate in?

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Ah yes, the good old “great ideas can come from anywhere” (yet 99% of them seem to come from creative). This is tough. It’s cosplay. Take everyone to a bar. Put drinks on the company card. Once these useless brainstorms touch the operations budget, they’ll likely stop. And if they don’t, hey, at least they’ll be more tolerable/fun?

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I dunno about activities, but one way I like to focus these shitshows is by having a bucket/category/area that is Anything Goes. No bad ideas, whatever the heck you wanna say.

As we've all been through i'm sure, these brainstorms sometimes become nothing but that. So I like to create a bucket to both allow for that and let people know it's not all that should be happening.

Then I'll also try to have other buckets from things that stood out to me in the brief. And I'll let others propose buckets as well.

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I like “mile a minute” thinking. Everyone has 2 min to write down any idea or thought, good or bad, on a post it note. And then talk through them/organize them. Notice thought pattern etc.

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Did this recently in an agency under duress and all they got was 8 teams creating 100 lame ideas in 2 minutes that you couldn’t use. Stuff like: idea: podcast with Joe Rogan.

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Just do as told and thank your lucky stars that you have a job.

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Playing crazy 8s or doing an empathy map can be fun. If you don’t want to be on the spot have everyone do one sheets that they bring to the meeting to pitch and then you can organize the tactics by theme.

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