Truly need clients to understand that the creative process while magical does not happen overnight. No matter how many times I offer documentation ( a deck) live conversation (1:1) or expert opinion (my 22+ years of experience) about the length of time it takes to ideate a great business driving idea and execute against it they simply do not get it. Compressing our timelines or throwing $ against it suggesting it can be solved through freelance resources is not and will never be the answer.

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I hear you. This is what we are going through with our clients. They crunch you in time and just belittling the craft and process....then saying our work is crap!!! I miss the days when creative directors were respected and clients trusted agency to lead them through.

likesmart

I also need my agency’s account people to realize this.

likeupliftingsmart

As a fellow research person: YEP! I left to stand up my own practice because I find doing garbage research completely disingenuous. Not that there aren’t some things that can be done quickly—it’s just rarely the case that account is willing and able to adjust in the world of wacky expectations this behavior has created.

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Yass queen

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