Pharma and Health Advertising
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A community for professionals who work in pharma and health advertising.
The post below highlights how important it is to fully understand a platform and it’s users before leveraging it in a marketing campaign. Kudos to Genentech and 21GRAMS for being bold and trying to do something different, but ultimately, as this blogger points out, it didn’t exactly accomplish what it set out to do from an awareness perspective: https://urscrubb.substack.com/p/twitch-rivals-bloodless-battle-how
