Does anyone else feel like PPA pricing is way too low? I know it’s not a value driver but a well done PPA is a complicated exercise, and we often price them as if it’s basically a single business valuation.

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Unfortunately the work is commoditized, clients do not differentiate between a B4 PPA vs a single shingle PPA. There is a lot of talent that have left the major firms and started their own shop. You still get the quality and they have much less overhead

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As said above it is hard to differentiate and there is also a push to automatize the process as far as possible (which is somewhat challenging though) to drive down costs.

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