Well, would you look at that! Crumbl cookie-flavored bath products :D I'm not sure this is the most outrageous crossover we've seen this year but it finds a place in that basket. Would you buy it? Any thoughts? I think the packaging is YUMMY. Brownie points for anyone who wants to share a cool idea you would propose for this limited edition line if they approached you or your agency for one.

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Me, I’d riff off “haven’t you always wanted to smell good enough to eat?”

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Hahaha

Hahah this is wild for sure. Don't know how I feel about this collab though. It could work, it could just be short-lived.

It's limited edition, so it's meant to be short-lived I suppose?

Is it weird I feel like eating out of that jar? It's probably because it looks like my fav strawberry shortcake mousse from my local cafe. I see some potential film ad ideas for this along the lens of 'zero calorie cookie diet' :D

bath/beauty products with sweet scents are really popular. Tiktok has thousands of videos of girls doing beauty routines with “chocolate chip hand mousse” and stuff like that. Crumbl is also huge so think it will be hugely successful.

Sugar cookie ody scrub has been a thing for years, so this is an obvious and smart crossover

Can you eat it? If not, meh.

This would absolutely not be in my shopping basket, but I'm not a sweet scent person. I'd think they could do something better with the packaging and promotion. Along the lines of Treat Yourself.

This is what happens when clients need activation/PR ideas. Meh ideas that do nothing for either brand.

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𝐖𝐞'𝐫𝐞 500 🎊🎉👏

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