Data and Analytics in Advertising & Marketing

RIP Mary Wells Lawrence. One of the most badass women in advertising history!

Does anyone else ever feel like the stereotypical tech person embedded in a marketing team? Where you think almost every meeting scheduled could be an email and getting buy in for an agile, scrum process is… more

What does a Data governance job entail at the manager level

For the second time in my career, I have a manager who doesn’t understand what I do. I’m in martech reporting to a segment marketing manager. It’s hard to explain why martech ad hoc requests can’t jus… more

Tired of these technical roles reporting up to clueless, non-technical managers who like throwing around buzzwords. Do you even know what it takes to make a graph neural network? More importantly: WHY… more

Pre-recorded interview at EY, does anyone have any insights into the kind of questions that normally get asked?

Has anyone worked on a CPG client for an agency in the analytics department? What are some issues you face with measurement? Do you recommend getting CPG experience if you don't already have.

What's everyones take on AI models merging with news media outlets for training data? Where do you think this journey is headed?

Has anyone used any NFT marketing agencies like NinjaPro or Viral Nation?

I’m the only data scientist at my job and manage one other person. I’ve been doing this for ~1yr and make about 120k, good job security, not good benefits. I’ve been interviewing at jobs that pay 30-5… more

So I am going to use this opportunity and ask- Is anyone hiring for Analyst roles in USA? I would like to connect with someone who hires or who knows someone hiring. I am a graduate with a masters deg… more

Switched to in-house 6 months ago to a startup and manager is very impressed with my stakeholder management. Me to myself- you have not seen what we in agency analytics have to do

Has anyone seen good growth by employing a data consulting services provider company?

Are any Ais competitive enough to build an effective Go-To-Market strategy? I started off with ChatGPT but quite honestly the results are bleak.

Anyone know how the Marketing Analytics Internship at UC San Diego is? My son is interested in taking it.

Hi! I'm currently hiring for a data analyst to work in social and paid media! We are prioritizing candidates in the NYC area but are open for discussion. Feel free to message me if interested or apply directly <… more

I recently started an analytics lead job and I am discovering a lot of data mapping and QA issues with the data. I report to a “marketer” (ie: not technical) who wants me to start by dishing out a bunch of ongoin… more

What are some of the most creative ways you've utilized your KPI's?

Hiring for a client facing performance marketing analyst, boutique agency, hybrid working NYC. Looking for trainable soon to be graduate or entry level under 3 years. Shoot me your resume!

I always find it hard to to allocate budget and resources effectively across different marketing channels/ campaigns. What are your top hacks? Do you use AI to help make these decisions?

Looking for a Sr. Level data sciences lead for a mid-size independent agency. Awesome people and environment. DM me if interested.

What kind of education did everyone get? Did you get a business degree or a Marketing/Liberal Arts Degree? I have an English and Communications Degree…I'm not sure how I ended up in analytics

Does everyone work for an agency here? Does anyone work for a single private brand? If so, do you notice that you have a lot of downtime where you have to pretend to be working so your manager feels l… more

How does everyone explain their job to their family? Every time I try, I can see their eyes rolling to the back of their heads. 🤣 I need to figure out how to simplify things for them.

Looking for an internship or part time job..please let me know if anyone can help

What is everyone’s go to mid-afternoon pick-me-up? I’ve been downing coffee and protein bars but they aren't hitting like they use to.

What tools does everyone use for data analysis? There has to be better options than Google Analytics.

Let's say I have a list of credit cards from one base of customers who bought an ultra-premium product and a list of credit cards from a base of customers who bought the regular version of my product.

Is there… more

Does anyone have to combine the data analytic side of marketing with the creative side? Is it possible to be great at both skill sets?

Does Zenith give bonuses to manager level?

My company's giving me money to spend on professional development, and I need ideas! Got $300 burning a hole in my pocket. What are your go-to courses, associations, or other resources?