For the second time in my career, I have a manager who doesn’t understand what I do. I’m in martech reporting to a segment marketing manager. It’s hard to explain why martech ad hoc requests can’t just be turned around last minute the way some marcomm projects can be. I have 8 years of experience and should honestly report to someone else (Director) who understands my skillset and can help me build upon it. Besides a transfer, how else can I deal with this?

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I report into a sales leader - zero background of marketing, but is at least decent enough to acknowledge it, so I’m a step ahead of you there. Regardless of that, I’ve spent a bunch of time defining what I’m doing, why I’m doing it and how it’s getting done with them so they get a sense of how the cogs are moving. If they saw my role as simply making brochures and sending emails (which they admitted was what they saw marketing’s role as inside our org), I’d be pretty screwed.

So book some time with them - voice your frustrations and present how you see your role to them and how you feel it works best (operating mechanisms to get requests in and expectation management of the time it takes to deliver results). If they see it differently, talk it through with them and make sure you’re aligned on how you both see the role. If you can’t get that alignment, it’s time to start looking.

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Eg: I’ve told my manager I want to upskill in SQL, but there’s no intuitive understanding of why this is important in my niche. I am the one trying to pitch the use cases for this

Who hired you? Presumably someone thought your particular skill set was needed.

Is it possible for you to reach out to someone more senior? Not saying that you go over your supervisor’s head, but might be good to see where you fit into the company’s broader strategy.

So true! I’ve been doing some networking and hope I can find a mentor. I can think of a couple of leaders I could schedule a 1:1 with. They’re in more technical roles than marketing so it could lead to a transfer

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