What tools does everyone use for data analysis? There has to be better options than Google Analytics.

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There's a huge leap of missing context from "data analytics" to "Google analytics". If you mean specifically "web analytics" then it's pretty much Adobe or Google, with a sprinkle of IBM. Now, doing analysis on web analytics can be aided by tons of different visualization platforms or attribution systems in parallel to those web platforms - is that your question, how to expand upon GA?

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GA is essentially a data collection tool and so it isn't great for analysis.

Depending on your skills/needs:
- export the raw data to BigQuery and use SQL or python to analyse and BI tool to visualise
- Use GA connector in Looker Studio
- Use GA connector in Google sheets

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GA/Adobe > DataLake > SQL > Python > Excel/Dashboard/PPT has been my general workflow

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I use GA and MixPanel.

My clients that are in financial services use adobe analytics, but I recently stumbled upon liveramp client-side tags for more customized customer segmentation purposes

Agreed with responses above for connecting site data to data warehouses or data lakes and doing manipulation in there to further connect to data visualization tools like tableau

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