The Super 🐠 Bowl

Was Facebook targeting older folk, you think? I thought they had an issue staying relevant with the next generations. Not sure the music choice makes a Zoomer want to go to Facebook.

Do you think brands hold their creative bravery back too often? It seems like the only time they’re willing to take a risk is with a platform like the Super Bowl.

That Audi ad was so cringe

How does Maisie Williams + Let It Go (two of my favorite things) = bad? And why the wink? Just... why?

That was fun by Audi. Love the choice of song.

The actual game is better than the commercials this year. It’s the first in a few years for me. Calling it.

Does Facebook need to advertise? Was that worth the celebrity talent cost?

I wanna rock a fun one for copywriters

Did Audi get a really good deal on that song or something? What was that about?

Facebook is slowly but surely finding its groove.

‘It’s a Tide Ad’ — a tough act to follow?

Rock, get it?

Get it?

Fishbowl > Facebook Groups

The FB groups I Wanna Rock ad is so well done! Got a couple laughs too

Ok that was the funniest Tide spot of all.

That Secret ad should get backlash far worse than Peloton. Not just the agency. Client also not coming into a good meeting with their boss tomorrow.

No facebook. Trying way too hard. Just no.

We’ve all said “I wish I’d done that ad.” Which SB ad do you wish was your idea?

Forget the commercials. I want more JLO and Shakira! 🤗

Really like the Jeep spot.

I love the Jeep spot. Great use of a celebrity. Car did not feel like a force for but rather an essential part of the story. And that groundhog! Really well crafted spot.

Great use of celeb by Jeep. Contextual, therefor relevant. 👏🏼👏🏼👏🏼

I have a soft spot for Jeep, since I did a couple of SB spots for them in my career. Bill Murray + a furry little cute fat friend are winners.👍🏾

All this uber woman stuff is really bad! Secret, etc Enough! Some trope set to cheesy music... But the Katie Sowers Surface spot is the right way to show empowered women. True and really cool.

Agencies live tweeting the Super Bowl. Worth the effort? Or reeks of 2013?

Bill Murray and Jeep for the steal!

Groundhog Day wins it for me. Perfect cultural reference to fit the message and a lovely execution.

I know the game isn’t even over yet but instinctively what’s living well in your memory? For me, Pringles Rick and Morty is still making me smile.

Timing sucked for Katie Sowers spot, what with her defense giving away 7 points right before the break.

Bud, appreciate the 180 twist on typical American. Will reinforce the core pro-American beer audience.

Do you think Jeep and the agency called Bill Murray’s 1-800-number and then he just showed up on set?

Groundhog Day. I was obsessed with the film. Now I’m obsessed with the ad.

LOVE JEEP!

Bud ad was pretty on point.

My night is complete now.