Do you think brands hold their creative bravery back too often? It seems like the only time they’re willing to take a risk is with a platform like the Super Bowl.

likeuplifting
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Definiteeeely. The only time they know they have to stand out. Or else it's wasted money.

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And yet, most hold back here too.

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Additional Posts in The Super 🐠 Bowl

Alexa is just great. And beautifully produced. Good concept.

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The only qualifier to becoming an industry legend should be whether or not you’ve worked with Sam Elliot. Nay, his mustache. Prove me wrong.

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Groundhog Day wins it for me. Perfect cultural reference to fit the message and a lovely execution.

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Skinny Jason Mamoa 🤣🤣🤣

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Karen what is the creative best work of your career? What work propelled you to your current role?

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Not sure how much Hyundai spent on that Genesis spot, but I know it was far too much to tell the same old “young luxury disrupts the party of old luxury” story.

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Thank you all for the Super Bowl Bowl!

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thanks to all the CCOs & ECDs for putting up with our shit and sarcasm - we wouldnt have been posting if it wasnt for you posting openly ✌️

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TurboTax, fun, I am feeling it

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