Was Facebook targeting older folk, you think? I thought they had an issue staying relevant with the next generations. Not sure the music choice makes a Zoomer want to go to Facebook.

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Adding Chris Rock or Stallone in the spot didn’t come off as targeting the demo any younger either. (Love Chris Rock though!)

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Curious about strategic demo choices.

Zuckerberg has hinted that Facebook is about to become way more groups/community focused and much less blasting a message to all of tour friends/followers. I think this ad sets this strategy up

I think it’s a way to deal with privacy regs like CCPA and GDPR

Totally—young people are leaving in droves, or just not joining. Older people are worried about security and fake news. So show them the groups, “remind” them its “fun” and they can share their interests, etc etc

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