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Why would you be "pissed"?

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I get a lot of ‘em because I live in an ethnically diverse community. It’s a media buy. Doesn’t bother me a bit, I get the gist of what’s being advertised.

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It’s not a language thing, it’s a youth thing. 1 out of 5 people in the US are Latino, as of the latest data, but it surges to 1 out of 4 for the under-30 demographic. Testing shows that particular group is streaming at a vastly higher rate than their non-Hispanic counterparts (like a 20% spread), and also have a high affinity for pausing to pay attention to Spanish-language anything, even if they’re English-dominant.

Throw ads in English on a streaming platform and there’s a high chance they’ll get ignored wholesale; put the same ad in Spanish and you have a 1 in 4 chance someone will possibly perk up.

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