Anyone see an issue with all lowercase name on a business card? My husband (not a designer) was offended that I didn’t capitalize the first letters. I used this design as inspiration. On the back, I have the employee’s name all lower case in serif font with their title all uppercase in san serif font below. On the opposite side with contact info, I have capitalized the first letter of the first and last name.

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Like you said, he’s not a designer. If all lowercase fits your brand and what you’re portraying, then there’s no reason not to use it.

likehelpful

I like it - lowercase makes it feel fun and approachable- especially with your color choice

likehelpful

I think it depends on the context of what kind of business. A more conservative business like finance or legal may want more traditional capitalization. But like any kind of work for a client - including your husband - it's about collaboration and making sure the client is happy, not, per se, about the Designer "winning"

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Your husband should stay in his lane.

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This is not an uncommon branding strategy to look approachable, friendly, and casual. It all depends on the brand and industry.

Offense to something like this seems a strong reaction, it's not like it's a missing oxford comma or comic sans 🤣

ETA I like it.

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Is he double space after period or single space?

funny

It's a great tactic to appear casual and approachable as many have mentioned here – not a thing wrong with it. Tell you husband to not quit his day job.

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*your

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