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I've read things indicating that a lot of the talk about ATS and AI is just hype. It's not very different than automated filtering that's been going on for years. Tailoring a resume for every application seems pointless. It should be a skeletal look at your career, so any changes made to it should be minor in any event.
Yes. I have seen consistently better results when I tailor the resume and use all those ATS tips. It might just be a coincidence, but I don’t really think so.