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Bowl Leader
not at all. i love ai for proof of concept but there’s no reason we need to use it in final creative when we have decades of experience with tools to create whatever we want without it.
Also our Adobe tools are now powered with AI having AI tools so the lines get blurred a bit. It’s just the world we live in now
AI is great at producing slop. If that’s what your agency specializes in, perfect!
But sometimes it’s actually better than the real thing!
Agree with the slop comment. I actually take pride in the face that my agency does not use AI and refuses to give over creative license to an inanimate force that is drying up so much energy. AI is not your friend, mate.
You don’t use it at any point?
Personally I would be ashamed to have it in my book.
But what if you have the right design skills to make it look real ? I showed someone some work I put together and they had no idea. It was a mix of both reality and AI. Took as much time if not more because you still have to have the vision to creative direct the AI
I don't think our clients would have any idea if we used AI in our creative or not lol. They mostly just give a thumbs up or a thumbs down without putting it under the microscope. I know there are a couple that are adamantly against it, the majority of them don't care though.
Exactly… we’ve had to put disclaimers out but they wouldn’t be able to tell otherwise
The nerve to want their work to look good.
Hahahahahhahahah but if you have retouching skills you can make it look real as hell.