Has reaching out to someone in HR of the agency or brand you want to work for ever helped you land a gig? There are a few agencies on my list, and I've actively been reaching out to the folks in HR.. but no luck. What actually moves the needle?

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Reaching out to the HR department wouldn't seem to accomplish anything. If you're going to approach a place cold, you at least need to do some research and find out who does the hiring. For creatives there's not much chance anyone in HR would be making the decision.

Everything helps but getting to know hiring managers is ideal. Or networking with department leads. hR is a solid strategy so you’re in their pipeline tho in my opinion

I made it to interviews only because I knew that person in HR. They jump to different agencies too, so it was helpful to stay in touch.

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