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If you don't know anyone at the company.. have you been sending out follow up emails to the recruiters? Or reaching out on LinkedIn to introduce yourself and your interest?
I have been applying directly through the company pages and using tools like LinkedIn's job page and Glassdoor,
I started by going up to London to meet with professionals after emailing them however after reading your comment it made me realise that I had stopped doing so. Thank you for reminding me the importance of "it's not what you know" and I shall hastily start messaging and emailing recruiters as well as people from the company itself.
I never thought about messaging the recruiters directly after applying, this does make sense and I have no idea why I had never thought of it!
Many thanks for your insight!
(If you would like I could keep you updated as to how my journey is going through LinkedIn I would be more than happy to connect. I am also sure that further feedback will become very useful and greatly appreciated!)