I keep seeing advice like build your personal brand and become a thought leader to get hired in finance. Does anyone actually do this or is this just LinkedIn influencer nonsense? How do you even start doing this?

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Anyone who describes themselves as or aspires to be a "thought leader" is someone I have no interest in connecting with. I'm convinced the only people that hype the importance of doing this are the ones with a $99 course to sell that'll teach it to you.

I just don’t think it applies to the average person. If you are aiming to be CEO one day, maybe that helps.

I think it’s a good idea because it effectively helps others to see how good you are. Just write about what you think is interesting

Honestly I think it can be a bit risky to start putting “thought leadership” out there on LinkedIn.

No one normal does this

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