I’m surprised I haven’t seen more pushback on this type of stuff. Feels like we’re headed back 2 the 2000s with the whole “hot woman as mouth piece cause hot”

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Yeah at least with Charlie’s Angels they were manipulating expectations to get the missions, like they had more purpose

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This isn’t about women supporting a feminist agenda BTW. “We focus on using nostalgia and irreverence in a way that inspires men to feel confident in themselves” –John Ludeke, chief brand officer of Dr. Squatch

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In light of all the other rampant trends of misogyny (Andrew Tate, the incel parts of “maxing culture”, literally the viral date rape masterclass, etc) and trends to get women back in the home, it’s a worrying direction to see advertising go back to. Even if it is mainly concentrated to male-centric brands. But it’s not surprising especially when you factor in how women (especially moms) are increasingly being squeezed out of the industry.

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Feels like purity culture and policing other women’s choices to me. Let hot women be hot.

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I’ll take “missing the point of the original comment” for $500, Alex.

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