is the over 40 thing a little less important in pharma advertising. I hear there is a shortage of HCP copywriters

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I would say that HCP writers are super valuable and i would imagine that age would not be a factor

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Yes, they value experience in pharma. I switched in my early 50s and I’m still employed 10 years later

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Keep in mind that the reason pharma lacks hip writers is because it ain’t easy, as much the science as the management of things and clients. Few are good at it.

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ACD, absolutely. But far too many former rockstars think they can slide into HCP only to discover they’re not quite as capable of adapting as they thought they were.

Yes, in pharma the expiration date is 50.

True. But I’m making so much more than I ever did on staff. Almost 50%. With no meetings, politics, mandatory office parties.

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