Let’s talk management style. I’ve always believed clarity is kind. I’m pretty straightforward with my feedback and expectations. But I also defend and fight for my team. It’s philosophically what I believe is right but it’s exhausting.

Then I look around and see GCDs, ECDs, CCOs etc. be soooo hands off. They won’t give people the proper feedback or have the tough conversations I thought they were paid to have. They will just stop assigning good briefs to people (cont’d…)

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…they’re not happy with so they leave or they’ll find other ways to manage them out. Feels so much easier than what I’m doing. Should I just do that? Is that what management should actually be in creative?? Hit me with your thoughts.

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Clarity IS in fact kind. Because people can’t and won’t grow unless they’re getting proper feedback. Not only that but if you just manage them out without at least TRYING to help them grow, you’ll lose out on some amazing talent and the work that comes out of them. So be a proper manager and actually manage.

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A little of both? How’s your current method working out for you?

If you’re a leader who silently manages everyone out and doesn’t help them grow, you’ll gain a bad rep. That’s not great. A leader needs followers.

BUT there’s a reason they say some people aren’t a good “fit” for certain brands and there’s no shame in focusing on teams who get it and share your taste. You can try to force fit someone into a role or try to hammer out all their flaws in a way that just destroys their confidence, and that isn’t great for anyone.

So I’d ask yourself whether your mentorship is helping them and building trust, or just molding them into the type of creative you think they should be.

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My style has always been...what allows me to sleep at night. I may not have the awards or accolades but I rest easier knowing I've honestly worked hard at doing whatever I think is best for every individual on my team.

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Clarity. Honesty. And delivery are all essential and very different.

And while I’m not “hands off”, it’s still my responsibility to cast correctly AND deliver. And that involves looking at the talent.

I’ll tell you why i don’t think you’re the right fit but still give you the brief if you want it. Ball’s now in your court.

Hunger is great. But I still have a very real client and an immovable prod and staffing budget. (Most of the time)

P.S. I’d also argue that mentoring and feedback are entirely different. I know WE know it’s different, yet it somehow coalesces and it helps neither mentor and mentee.

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