UK's ads on launching or rather letting people know that you can now book trains on Uber. So clever! There are a bunch of other copies but this one stood out to me. It would definitely make one think 'Wait, why?', and then immediately the question is resolved when it says 'Trains - now on Uber'. Do you have a spot that comes to mind when you think of 'super minimal, but very effective copy'?

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Nice! Also, how does this work though? You can get trains on Uber as in buy your ticket? Not sure how this works. Not like the train would wait for you right?

Super cool, I wish we had better public transportation here. One of my favorite things about Europe is being able to take trains everywhere. I remember seeing a few Nike ads during the Paris Olympics that struck this chord with me. I've got to see if I can find them, I thought everything they put out during those few weeks was brilliantly executed.

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