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Awe I am happy to see they are giving it another try. I guess I didn't realize how many years it had been since their last rebrand. I didn't even think they needed another rebrand but I guess I can see how this would go over better.

I mean, I am not sure I see a whole lot of difference between all of these carton and branding designs. It all seems fairly subtle to me but we will see how the public responds I suppose. Tropicana has never been my orange juice brand of choice so I have never paid attention to their packaging.

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