Working at a hospital with a million programs and services. When is developing an independent brand for a group justified, and when should it remain part of the parent brand?

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When it adds value while reinforcing the larger brand.

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The answer really depends upon the specifics of the parent and child brand identities and goals. I’ve seen situations where every child brand stood on its own and had no connection to the parent brand. This is the classic Procter & Gamble approach. I’ve seen situations where each child brand had to have a strong connection to the parent brand. Example: Courtyard by Marriott. I’ve even run into two situations where we created something that I called “binary brands.” Brands that revolve around each other, and contribute to each other‘s orbit, but neither one is more or less important in the marketplace. This is rather rare but it does happen.

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This is a hard one. Adding brands in the hopes of creating simplicity doesn't't always work out in the end.

I'm not sure what the current architecture is for the health system - which would greatly influence this answer. Here's a start:

But would the new brand represent something truly different than the parent? Is there enough teeth / independent value for it to be known, loved and understood by customers? So you have the resources to build and support a new brand right now?

If "yes" to these, then the answer is "maybe"

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Part of my fear is adding brands actually adds complexity:
-harder to produce content and enforce standards efficiently.
-harder to achieve awareness and educate the audience on what it is.

Many of the programs probably do have a good case that what they offer is outside the typical scope of a hospital, but it seems their eyes are bigger than their stomach when they decide to spin up their own brand.

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When you need to separate that portion of the org from the parent brand continually, not just as a reference but as an entity beyond the parent organization or when they do something beyond the scope of the parent brands offering.

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What are you all reading other than maternity help books? Any book recommendations for after baby is born? Mainly around how to keep the baby safe from injuries and incidents.

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Advice and/or consolation anyone? My wife and I (both above average health 30year olds) were trying for 11 months before getting pregnant and then had a week 5 early miscarriage a few months back. If the stress and surprise of just how difficult it apparently is to get pregnant wasn’t enough, the miscarriage put us over. We got back to it and have been trying for the last 2 months again, still no luck. We’re freaking out… all we want is a family. Any similar stories? Advice? 😢

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Abused and isolated as a kid. I have terrible memory. Like I don’t really remember the past few months except in broad strokes and memories of my childhood are more non existent than existent. I’m working through this with my therapist. Does anyone have any experience with emotional and memory repression? Curious on your advice

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What is your agency’s maternity or paternity leave policy?

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Do you the Ivanka genuinely supports and believes in her father’s policies?

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I work as of counsel at a small firm directly with 1 other attorney. I have worked w/ the other attorney for the last 10 years. How much paid maternity leave is reasonable to request?

FIRE newbie here. Is it possible to reach FIRE with a special needs kid? Has someone done it? Are there any alternatives to fund therapies beside insurance?

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I lived in tampa in my early 20s and am now in my late 30s and looking to move back. One of the reason I left is because I felt I had too much energy for the city for a single young professional, but now husband is from there and we have a kid but we are both social people. Do you guys find it easy to meet interesting people and has the city gotten any more fun?

My father took a home loan, and the same home is kept as mortgage.
I'm paying arround 22k emi for the same but unable to exempt tax as the loan is on my father's name.

I googled a lot how to transfer it but neither gift deed nor sale deed would work as the property is on mortgage that's under bank's ownership (until loan is fulfilled).
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I’m 6 months pregnant and scheduled a 30 minute meeting to chat with my HR rep to talk about our parental leave benefits (specifically how to navigate taking additional, unpaid time)…. She declined the meeting and directed me to review the policy documentation online and email her with any specific questions I have. Is that normal? Feeling a bit unsupported but also not trying to overreact

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How normal is it to be pulled off a trial team because you tell your boss you are moving after trial? I have a trial coming up first week of Oct. This case has been my baby, and I’m going to try it with my boss. I tell my boss up front that, for family reasons, I’ve gotten a new job and will be moving to another city two weeks after trial will likely end. He then gives my trial witnesses to another attorney, but is still going to make me do grunt work. Is he unreasonable or am I?

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£85000/Annum (Fixed)

Will it be too high salary to ask for a Manager(M2)-Data Analytics position in Deloitte Consulting UK?
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Hello Fishes,

I have offers for BA role with YOE - 9 yrs from

KPMG - 25 LPA - Consultant

Barclays - 27 LPA - AVP

Citi - 30 LPA - AVP

All three companies are offering hybrid work model as of now.

Can you please help me suggest which is a better choice w.r.t work culture, work life balance, yearly increment & bonus, promotions ?

P.S. I'm a working mother

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I had a 3rd round interview with a VP yesterday, sent a follow up email after and included a general question and no response. Is this a bad sign?

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Over the last couple of months I’ve interviewed for a number of jobs and made it to second and third round interviews but never got an offer. My last interview was on Monday and I got feedback that I did not get selected because it did not seem like I was a a team player. Ive got three interviews coming up and l am wondering how I can improve my chances of getting an offer. Any ideas are welcome. I need a new job like yesterday.

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Hi,

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BREAKING: Kevin Hart To Appear In Just 17 Super Bowl Spots This Year

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