Mentor
Related Posts
I have an offer from Capco, it was much lower then I expected for the SC level EA at £80k. I'm at a stable role at a bank with a great WLB. My wife is a front line work. So I can take care of the baby, with the next coming soon. My dilemma is, become a consultant or stay where I am at. Consulting looks attractive as I would be speed up my career progression. Though the travel costs and child care does not warrant the base salary Capco Should I take the hit and join capco?
Bowl Leader
Chief
Hi Fishes, Can Anyone please tell, one of my friend joined Tech M in August, At the time of joining she was 3 months pregnant and now shes worrying about her manager. She wants to inform them about her pregnancy; is it right time to inform? Or she needs to wait for 6 more months for that to inform? Anyone please clearify.. HCL Technologies Newco Tata Consultancy Accenture Deloitte
More Posts
Rising Star
Chief
Community Builder
Additional Posts in Brand Side
Do you ever regret leaving agency life?
When it adds value while reinforcing the larger brand.
The answer really depends upon the specifics of the parent and child brand identities and goals. I’ve seen situations where every child brand stood on its own and had no connection to the parent brand. This is the classic Procter & Gamble approach. I’ve seen situations where each child brand had to have a strong connection to the parent brand. Example: Courtyard by Marriott. I’ve even run into two situations where we created something that I called “binary brands.” Brands that revolve around each other, and contribute to each other‘s orbit, but neither one is more or less important in the marketplace. This is rather rare but it does happen.
This is a hard one. Adding brands in the hopes of creating simplicity doesn't't always work out in the end.
I'm not sure what the current architecture is for the health system - which would greatly influence this answer. Here's a start:
But would the new brand represent something truly different than the parent? Is there enough teeth / independent value for it to be known, loved and understood by customers? So you have the resources to build and support a new brand right now?
If "yes" to these, then the answer is "maybe"
Mentor
Part of my fear is adding brands actually adds complexity:
-harder to produce content and enforce standards efficiently.
-harder to achieve awareness and educate the audience on what it is.
Many of the programs probably do have a good case that what they offer is outside the typical scope of a hospital, but it seems their eyes are bigger than their stomach when they decide to spin up their own brand.
When you need to separate that portion of the org from the parent brand continually, not just as a reference but as an entity beyond the parent organization or when they do something beyond the scope of the parent brands offering.