Working at a hospital with a million programs and services. When is developing an independent brand for a group justified, and when should it remain part of the parent brand?

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When it adds value while reinforcing the larger brand.

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The answer really depends upon the specifics of the parent and child brand identities and goals. I’ve seen situations where every child brand stood on its own and had no connection to the parent brand. This is the classic Procter & Gamble approach. I’ve seen situations where each child brand had to have a strong connection to the parent brand. Example: Courtyard by Marriott. I’ve even run into two situations where we created something that I called “binary brands.” Brands that revolve around each other, and contribute to each other‘s orbit, but neither one is more or less important in the marketplace. This is rather rare but it does happen.

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This is a hard one. Adding brands in the hopes of creating simplicity doesn't't always work out in the end.

I'm not sure what the current architecture is for the health system - which would greatly influence this answer. Here's a start:

But would the new brand represent something truly different than the parent? Is there enough teeth / independent value for it to be known, loved and understood by customers? So you have the resources to build and support a new brand right now?

If "yes" to these, then the answer is "maybe"

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Part of my fear is adding brands actually adds complexity:
-harder to produce content and enforce standards efficiently.
-harder to achieve awareness and educate the audience on what it is.

Many of the programs probably do have a good case that what they offer is outside the typical scope of a hospital, but it seems their eyes are bigger than their stomach when they decide to spin up their own brand.

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When you need to separate that portion of the org from the parent brand continually, not just as a reference but as an entity beyond the parent organization or when they do something beyond the scope of the parent brands offering.

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Hi all, if you’re a mid or senior copywriter in LA looking to join an advertising/entertainment/tech startup on the ground floor, give a shout. You’ll be writing everything from ads featuring celebrities to blog posts, videos, ads for our platform, and probably a few hundred other things. You’ll also work with our parent company, a premier Hollywood production/management company. The role is partially remote (come for key meetings and brainstorms but work remote other days). HMU for more info!

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Any book recommendations for grieving the death of an estranged parent?

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Hi All, I am 11 yoe, working at a medium sized product company and I got an offer from Thoughtworks (50% hike) for a Lead Consultant role in data engineer profile.

Being a mother, I have anxiety and nervousness about joining a service based company bcoz of doubts below.
1. Job security, considering the upcoming recession is it safe to join TW at this time?
2. How good is WLB at TW for a Lead Consultant? Approx working hours on a daily basis?
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Please suggest

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How normal is it to be pulled off a trial team because you tell your boss you are moving after trial? I have a trial coming up first week of Oct. This case has been my baby, and I’m going to try it with my boss. I tell my boss up front that, for family reasons, I’ve gotten a new job and will be moving to another city two weeks after trial will likely end. He then gives my trial witnesses to another attorney, but is still going to make me do grunt work. Is he unreasonable or am I?

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Does anyone know if we can reimburse expenses for items listed in Wageworks while on maternity?

I know we cannot expense phone/internet/ commuter benefit as I am not actively doing work.

However, for other items that fall under wage works reimbursement, I couldn’t find anything in writing yet.

Guys - Any good insurance suggestion for parents that covers both Canada and US and good number of in-network doctors. Father might need to get checked up here as he got sick last time he was here

Starting at PwC next year... newly married (Husband) with a kid on the way. How's life going to be with a newborn as a new associate? I'm older (30) and went back to school for my CPA if that matters.

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Advice and/or consolation anyone? My wife and I (both above average health 30year olds) were trying for 11 months before getting pregnant and then had a week 5 early miscarriage a few months back. If the stress and surprise of just how difficult it apparently is to get pregnant wasn’t enough, the miscarriage put us over. We got back to it and have been trying for the last 2 months again, still no luck. We’re freaking out… all we want is a family. Any similar stories? Advice? 😢

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Looking for 2bhk near Ascendas IT park Taramani, Chennai. We are 4 myself, spouse, 1 year old kid and my mother she is old. Safety is my priority as myself and spouse are working, only my mom and kid will be home after we leave to work. Please suggest some safe apartments in and around.

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Has anyone made the transition from non-profit and small firm practice to federal government, big law, in-house? I’m a special education parent attorney at a small firm and I’ve spent my legal career in the education and juvenile areas of the law working for 2 non-profits before ending up at the firm. However, I’m just exhausted, unmotivated, and and looking for a change. At this point (6.5 yrs of practice), is that type of transition even possible or am I stuck due to the practice area?

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What is your agency’s maternity or paternity leave policy?

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Is anyone concerned the push for sexual equality in pay without accordant leveling of parental leave is gonna backfire?

Here’s a hypothetical:

A company has 2 candidates, aged 25-30, equal in every respect save one’s a man the other’s a woman. Maybe the woman is a slightly better candidate overall. They’d have equal comp.

Company considers the woman a riskier bet due to possibility she’ll take maternity leave — and considers the man less risky for his ineligibility to take as much leave. 🤷

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Guidance needed :-

I have 10 YOE in fields like Cust. Service, Business development, Cust. Retention, Insurance reimbursement.

All with foreign Language related processes as I know the language. No knowledge of any tech/IT course.

My mother is very ill and to look after, I need to be at home and I want some good WFH opportunities.

Which field/sector/roles I should look for considering the experience ?

Please Help.

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May someone explain the visa process? My child’s family from Nigeria wants to come to America or Canada but I am very ignorant on the process. (FYI: my child’s father became an American several years ago but his sisters want to move her and I want to help them)

Hi Guys,
Hope everyone is well.

I am looking for a part time role for additional income source. I currently work in Category Management team of a Packed Food Company in Mumbai, India.

When I look for the part time roles I only find shady MLM and some delivery jobs. Nothing wrong in delivery jobs, but I am more inclined towards WFH role as me and my wife are pregnant.

Can you guys suggest where can I find reliable part time roles?

Thanks,
Kunal

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I just got a really great offer, only downside is the eligibility for maternity leave is after 12 months of employment. We got a faint positive today but have had so many chemical pregnancies over the past year that I am not confident it will stick this time BUT I am on aspirin and progesterone for this try … so it could.. I want to see if I could negotiate being eligible earlier but I also don’t want them to think I’m pregnant when I’m not actually… How would you approach the conversation?

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My mother is going to get retired from her government job next week and will recieve her one time payout of close to 90 lakhs by the end of the month
The amount is non taxable but any profit earned from the amount will be taxable. Where should the amount be invested?(next 8-10 year horizon)
1. Buying a 3 bhk flat for around 95 lakhs in Sec 31 Gurgaon.
2. Put all the money in FD and live off of interest.
3. She is not very ecstatic about investing in stocks.
4. Gold?

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Can we increase the Hra amount while filing the return?
I have paid lumpsum amount to my parent as the rent.

This breaks my heart. RIP to Jacqueline Pokuaa, a social worker who died over the weekend protecting a woman and her newborn baby from a gunman. She laid down her life to protect these folks to the very end. Sending prayers to her family. 💔

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At what age did you stop comparing yourself to others and became comfortable with your own path? I can’t stop comparing myself to others who come from more wealth, have more wealth, and are better looking than me. Also have a history of self loathing which doesn’t help.

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I am looking to leave my current position due to not having the opportunity to run campaigns and earn experience.
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I do create some personal campaigns and do social media content on LinkedIn for my personal profile. That is why I get a high number of interviews but I stumble at the starting line.

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