Pharma and Health Advertising

3900 members
A community for professionals who work in pharma and health advertising.

Working with a new client on restructuring fb media buys. Does anybody have some benchmark stats for CTR for telemed? I can’t find solid studies that break telemed out of “healthcare”

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I was on a pharma account when I was an AAE/AE and am now thinking pharma client side is a much more stable place to be these days. Any advice how to best play up experience that’s a little old?

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Do you foresee layoffs at your agency soon?

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Just got fired (freelancer) for being sick.

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Are Wild Type employee email addresses different than TBWA employees’? If so, what’s the format?

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Anyone experiencing their PDUFA dates getting delayed based on COVID-19? If so, when was it originally scheduled? What’s the updated timing for approval?

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Does anyone know if Adheris (who acquired Catalina) is still doing advertising on prescription bags? It looks like Adheris is now part of Syneos Health and this offering is not listed on their site.

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Frustrating that ASCO hasn’t made a final decision to go virtual or cancel. Are your teams moving full steam ahead for live and also contingency planning for virtual scenario?

likehelpful
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Never had a hard time concepting until I switched from consumer to pharma a couple years ago. Anyone else feel this way? How did/do you work through it?

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Anyone else freaked out by how calm:oblivious clients seem to be in meetings? It’s like nothing exists to these people.

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Any examples of Rx brands doing good social media?

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Anyone else’s clients cutting reps due to Corona? Any ideas on how to engage HCPs without a salesforce?

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Encouraging WFH is not the same as making it mandatory. People who “take the option” of WFH will be frowned upon. Meanwhile “encouraging WFH” alleviates the liability of the agency. Don’t fall for it.

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Omnicom is now remote. Phew!!

likeuplifting
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Is it true FCBHealth had a New Rochelle coronavirus employee and Dana knew but did nothing?

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How do you think a national quarantine would impact the biz for us?

likehelpful
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@Saatchi Wellness. Everyone is too afraid of our SVP to WFH. She’s a bully and They are putting us at risk. The whole office is here!

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