Age biased?

Is it me or does every Ad/Creative/Branding Agency seem age biased. I look at their About page staff photos and almost all of them are under 30. Only the principals seem over 40. This seems like a systemic problem or is that the nature of the industry now? I feel like this is real problem.

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Yup the young ones are cheaper

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Well, agency owners are old vampires that feast on young talent.

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Wow. Wait till you’re 50. Karma will catch up.

There is an agency I applied to where all the principals were middle age men (four in total) and everyone else was a beautiful woman in her twenties. It really came off as strange.

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Don’t worry. Plenty of people in very senior positions who are also under 40.

Turns out it’s cheaper that way.

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Yup this is the reality.

Hate to say it, but we gotta start our own thing once we hit 45.

For me it happened the week I turned 40

Jerry Della Femina's infamous "From Those Wonderful Folks Who Gave You Pearl Harbor" published in 1970 describes an ad industry that is deeply racist, sexist and ageist. I think it's fair to say that generally things have improved since then. But the attitude towards people unfortunate enough to be over over forty still remains...

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Oh... and this could be written by the any agency owner today...

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