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Union or non? Radio? Online? Broadcast?
Then the answer is $0.00-$1M+. I’ve done non-union, all in perpetuity for $150 and I’ve done union broadcast that eclipses a million because the voice is used on 10 spots with endless cut downs both online and broadcast over a couple countries.
It’s like asking how much a commercial costs to make. Need to know what you are making and where will it live, before I can give you a ballpark range. Until you have that, it’s between free and a billion dollars.