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If TV includes OLV, sure.
Depends on what you're trying to achieve. TV/Radio are still #1 for reach - ideal for branding. But digital will give you the quickest results since you're able to target the low hanging fruit. Ideally, you do both and reap the rewards for years to come.
Pro
TV. It’s really the only thing people might pay attention to, and it’s a great canvas to work with.