Everyone around me swears by Figma. I still prefer Illustrator. I want to love it…but it just doesn’t hit the same for me. Is there a tool or trend you just can’t get into even though it’s everywhere?

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Usually I say whatever you started out in is what you’ll favor. Actually the opposite case for me. I used to use Grammarly, it got to be too much though. Constantly wanting to change simple words into more complex ones, it was becoming more of a hassle. Switched to a few different simpler apps for free, and like those better for what I do.

Figma is just good because of how much easier and better it is to collaborate. I can go in and change the copy and see what different lines look like without having to send stuff back and forth to my AD.

And we can just tag our CDs, and they can jump in and work with us or leave comments if need be.

You can’t really compare the two. Illustrator outperforms Figma in all except the core feature, which is real time collaboration. It’s mostly used for Product Design.

Illustrator is the industry standard for graphic design, of which product design is a subset of. But outside of digital product design there are many many other areas of design, and Illustrator will serve you in those.

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