Flipkart is an Indian company that is a competitor to Amazon. What do you all think about throwing shade towards your competition to get attention? Personally, I don't think this would make me consider Flipkart over Amazon, maybe just giggle a bit.

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I think it's clever! Is there some way that they actually are supporting or helping the Amazon or is it all just for kicks and giggles? Given what I know about Amazon (the comapny), I think any competitor who promises to do more for the environment, more for workers, etc. etc. would be something I'd be interested in!

I'll assume it's a sincere effort, so good for them. But it doesn't really do much to sell the company. They've got a big problem, prying away customers from Amazon is obviously a huge challenge. People will change shopping habits if they have a reason, but over a promise to donate money? Not sure that will work.

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