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I moved to an in-house brand role and the pace is so much gentler on my nerves. Deadlines still happen, but there’s less chaos and more time to actually think. Agency life sharpened my skills, but brand side has been a breath of fresh air for work-life balance.
ACD1 has a pretty accurate take. The broad range of options that clients have for getting ideas nowadays and the tidal wave of executional pieces required has made life in the agency business too frantic, short term, and exhausting.
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Chicago agency people, what are your hours?
Curious