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Have a blessed Advent and a new Church year!
Hi fishes,
Any guess how many people are laid off from Publicis sapient in past few days? Really scared for my future as I'm also under probation period and deeply regret for my choice of joining this firm...I don't understand why were they recruiting peeps when they were short of projects. Publicis Sapient
What is your wage? (and from which country?)
Agencies in Detroit?
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I’ve found that people who know the least often bring the best ideas that would never in a million years be produced so that tracks.
I actually completely disagree. It seems the younger generation is getting safer and safer with their ideas and priding themselves on good client meetings where they buy (just OK ideas) rather than the groundbreaking stuff this industry was founded upon.
You shouldn’t blame everything on lack of mentors. You’re the only one responsible for you to present great ideas. No one is going to do it for you
From a producer’s POV, it’s the mid-level creatives ( Sr level to ACD) who tend to have the best ideas and know how to sell them in. They have the right amount of experience. As you’ll notice, I didn’t make this about age, but about experience and confidence.
Some of the most forward-thinking creatives I know are 45 and older. There’s good and bad creatives in every age group. Maybe have a think about the casual ageism in your post, because that’s what it is: ageism .
Yes, ok, Young people good, old people bad, god this conversation
Young people good old people bad but one day young people old and new young people will say old young people bad and new young people good but one day…
All they bring is tiktok ideas or popular work done a few years back
Young people tend to bring either the most obvious ideas or ideas that have nothing to do with the product.
“We can do a collab with Palace Skateboards!”
“This is a laxative brand, Kyle. The only collab they want is between you and your toilet.”
At the agencies I’ve been at, the creatives who were the most prolific were the ones who came up with the innovative ideas. Age had nothing to do with it.
What age diversity does bring to the table is different POVs. Even beyond the work.
Many of them don’t understand what an idea is yet. Yes, trying to teach them.
And to clarify, of course they have ideas, and often good ones. But they don’t know how much work they need to do to be able to sell it.
Many aren’t coming into these jobs knowing how to do a simple HL and paragraph on an idea. And that when we do a ‘come back with ideas’ assignment, even when spelled out, we want volume, they come back w 1-2.
In my experience the people who have the most innovative ideas are the ones with the most innovative ideas.
Yes and no. From the more junior people I’ve worked with, they’ve never flat out brought a ready to sell innovative idea, but they’ve very often brought turds that can be polished into diamonds. The problem is not many CDs will be able to see that right away. But it’s there and even the juniors don’t realise it most of the time. The slippery slope you need to watch out for is to not get into a habit of polishing it for them and making sure they learn how to bring you polished ideas
I agree. They bring unique and innovative ideas. Channeling their energy and innovation is key. The ideas need to be aligned with a client's goals and budgets.
No. The whole “we need you on this because you know TikTok” thing is a nice way of saying “I don’t want to do this, and we can’t trust you with anything else.”
This industry is less about being part of culture oneself and more about knowing how a brand can interact with culture in an interesting way. That takes time and experience.
Wait till you get older.
I don't think it's smart to say the younger people do this or the older. I've worked with plenty of both who suck!
As a 33 year old I kind straddle the two generations. At my agency, the younger people think they can stick a celeb on everything and tag and influencer toss in some emojis and call it a day. This is pretty safe, and expensive for a client.
The older gen tends to stick to tried and true lines that don't push for much. There are 5 people really doing the same thing here, bringing big ideas, trying to break molds, etc.
20-30: 1
30-40: 2
40-50: 1
50-60:1
It's not an age it's a mindset and that's true no matter where you work
I think there’s an ignorance with young people about what’s possible that allows them to bring forward stuff that those of use who have years in the business would dismiss without giving much thought. I’ve always found it kind of endearing and a good check on my tendency to run my own ideas through the possibility gauntlet. I do think that my experience is valuable with getting those sometimes crazy ideas in front of a client though. Knowing what is going to raise red flags with a client means we can figure out how to get around them early in the process.