I’m being asked to create and help implement a marketing strategy for the whole company as well as for a new product we’re introducing. My boss has said to show him I can do it and then we’ll talk about a pay increase. I’ve already spent about 20 hours brainstorming a brand refresh for the company. I need to do the same for the product. How much money can I ask for when these ideas are approved and we begin implementation?

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I think the amount you can ask for is probably dependent on your current salary. If you feel like you're adding extra value and can justify it, I would maybe push for a 10% raise.

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Thanks for replying. Can I ask what you base this on? I’m hoping for more than 10% as I’m being asked to take on a set of responsibilities equivalent to a full-time role.

I appreciate your insight!

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